Songs of Kamchatka

Songs of Kamchatka is a supplier of seafood from the Russian Far East.

The brand's visual language combines Asian minimalism with the bold, blocky style of the Soviet poster. It carries the spirit of the Far East — the place where Asian and Slavic cultures have long met and mixed.

The name points to the legends and songs of the region's native peoples, so the mark shows a young storyteller. She sits in the pose of a narrator with a fish-lute in her hands — as though she were telling an old tale, singing a Song of Kamchatka.

The packaging keeps to three colors: black, off-white, terracotta. The front is built around a volcano, and its silhouette names the region before the reader reaches any words.