Panacea

The brand makes herbal blends — something people were brewing long before pharmacy existed. The brand wanted that age to come through in the mark, so the logo was drawn in a vintage style.

In its modern sense the word "panacea" promises instant relief from every ailment at once, which could easily have cost the brand its credibility. So I took the name back to its origin — Panakeia, the Greek goddess of healing. The logo returned the name to a symbolic register: it removed the promise of curing all ills and left only a hint of it. And the link to Greek myth gave the brand a sense of history.